Since the outbreak of the COVID-19 epidemic in the world, it has had an unprecedented impact on many industries. The exhibition industry, which is mainly characterized by personnel mobility and gathering, has become the hardest hit area affected by the epidemic.

Epidemic situation

The specific manifestation of “normalization” in the exhibition industry

Firstly, under the epidemic, the increase in exhibition costs will become normalized.

• The epidemic prevention and control measures have led to an increase in direct operating costs.
• The requirements of epidemic prevention planning during the epidemic have led to a decrease in the effective utilization rate of exhibition venues.

Secondly, the normalization of scale decline.

The epidemic has caused a decrease in the scale of the vast majority of domestic exhibitions; The situation of small and medium-sized exhibitions is difficult; Some small and medium-sized enterprises have undergone transformation and closure, and some small and medium-sized exhibitions have shrunk and merged.

• The rapid transformation of audience demand for offline exhibitions has become normalized.

The prevalence of online live streaming sales during the epidemic has gradually shifted the audience’s demand from offline to online.

Exhibition against the trend

Things to pay attention to before and after moving forward

Objectively investigate and analyze the current status of the project, make decisions on whether to continue holding the exhibition, and whether to firmly establish the determination to hold the exhibition.

We need to delve into the participating companies to understand their current situation, difficulties, and real display demands. Due to the difficulty of survival, some companies are wavering and need to think carefully and repeatedly.

Secondly, it is necessary to understand the demand and concerns of market buyers, and analyze the energy and demand accumulated in the market.

Thirdly, it is necessary to understand various relevant exhibition policies, support levels, and exhibition environments of the host government.

Fourthly, we need to understand the current situation of competitors’ exhibitions, as well as analyze the advantages and disadvantages of competitive exhibitions and our own exhibitions. Only after a thorough analysis can we truly strengthen our confidence in organizing exhibitions, be stronger and braver to face difficulties, and move forward courageously.

Breaking conventions, boldly innovating, and formulating precise measures to give vitality to exhibitions.

One is to develop the most direct response measures and means to address the pain points that urgently need to be solved, helping exhibitors see hope and making offline exhibitions more valuable and vibrant.

The second is to adapt to the changes of the times, identify the changing needs of the younger generation, adjust strategies in a timely manner, seek partners with important resources, innovate promotion channels, optimize service platforms, innovate inherent styles, and create online auxiliary platforms. As a domestic B2B exhibition supply chain platform, Zhan Da Shi focuses on providing product, design, and marketing empowerment for exhibition service factories and design companies. Efficiently connect the exhibition supply chain and provide exhibitors with highly cost-effective exhibition materials and integrated deep supply chain services for warehousing and distribution. Through a standardized and mature supply chain system and service team, our own central warehouse radiates to key exhibition halls in cities, and a comprehensive transportation system, we provide

Exhibition service providers improve efficiency and reduce procurement costs. More comprehensive prediction of all possible crises and corresponding response measures.

1、 Comprehensively enhance risk awareness, predict potential extreme problems and hidden risks. Under the epidemic, all aspects of exhibitions are very fragile, and a small accident can be infinitely magnified, affecting the success or failure of the entire exhibition.

2、 Develop detailed emergency plans for various risks; Promptly identify unexpected issues that arise during the execution of work, and continuously adjust, optimize, and improve them.

In short, under the normalization of epidemic prevention and control, the exhibition industry will face a long-term difficult survival environment and the heavy pressure of multiple changes. To go against the trend, it is necessary to evaluate the feasibility of exhibitions more carefully and comprehensively; Braver and more determined to move forward; Comprehensive innovation that keeps pace with the times; More comprehensive and systematic improvement of prevention and control measures; Try to eliminate all possible crises as much as possible.