In the Internet era, people’s living habits are slowly changing. The powerful Internet has greatly facilitated people’s lives, and has also accelerated the transformation and upgrading of traditional industries.
However, the virtual economy cannot replace the real economy. The Internet can not fully meet people’s growing demand for experience. Humanity has entered the era of experience economy. The more senses that can be driven or involved in an experience, the more it can attract people’s attention, the more unforgettable it is, and the easier it is to succeed. This is precisely the reason for the rapid development of economic fields such as tourism, entertainment, and exhibition in recent years, and also one of the important reasons why enterprises participate in exhibitions.
Exhibition is the main venue for products, one of the most important marketing methods for enterprises, and also an important way for enterprises to open up new markets. It can gather a large number of important manufacturers and buyers in the industry, and also has the advantage of diversification. It can mobilize attendees and deepen the memory of products in the minds of consumers and distributors through product physical/model/sample testing, functional demonstration and explanation, slideshow/video demonstration, live performance, media promotion, etc.
Advantages of Enterprise Exhibitions
1) From the perspective of customers, to explore high-quality potential customers for enterprises. Every customer visiting the booth at the exhibition has a recent purchase plan or a clear purpose, and the exhibition can provide us with the opportunity of face-to-face communication with these potential customers, and the resulting sense of trust is incomparable to Internet communication. At the exhibition, we also have the opportunity to interact with senior executives or decision-makers of the company. For them, the exhibition is not only a place to see new products and suppliers, but also an active place for information exchange. Information from peers, upstream and downstream peers, and market information from suppliers can all be fully exchanged and understood at the exhibition.
2) From an industry perspective, talking to customers at exhibitions and observing peers can provide a good understanding of market trends and competitive forms, thereby redefining one’s company and products; Through media access, we can also learn about different information in different industries, providing a good business atmosphere for our business activities.
How to choose an exhibition?
How to choose a suitable exhibition for enterprises is the first issue that enterprises need to consider after deciding to participate
1. Consult existing or potential clients to understand the exhibition and its effects through their past experience, and learn about the exhibitions they plan to participate in.
2. Listen to the suggestions of company employees!
3. Consult our business partners.
4. What exhibitions have competitors in the same industry participated in or are they planning to attend? Pay special attention to industry benchmark companies.
Consult the organizers of the exhibition to understand their specific exhibition settings.
5. Review the exhibitions you have attended in the past and provide analysis as a reference.
6. List a candidate list and clarify which exhibitions we don’t need to attend and which ones we need to attend.
7. We can also check if the theme of the exhibition is in line with the current business development of the company, refer to the list of Top 10 exhibitors, understand which media will report on it, and whether there will be a series of activities in collaboration with local industry associations or government departments to assist us in making decisions.
In summary, whether or not to participate in an exhibition, and how to choose an exhibition, should still follow the principle of “coming from customers, going to customers”, and always focus on customer-centric marketing activities in order to be meaningful.
